10 Tips for Making a Good Digital Marketing Agency Website Even Better

Introduction

You know the drill. You start a new project, and you have no idea where to begin. You don’t want to make the same mistake that other digital marketing agencies have made: creating a bland, uninspiring website that doesn't reflect your company's personality or strategy. To avoid falling into this trap and instead create an efficient platform for promoting your services—and getting clients—here are some ways you can improve your digital marketing agency website:

1. Make Strategic Updates to Your Old Content

 Update Your Content

The first thing you should do is make strategic updates to your old content. You should check the spelling and grammar, update links that aren’t working anymore, add more images and videos, and link social media accounts too!

You should also make sure all of your content is up to date and relevant. If you’ve been blogging regularly over the past year, then there’s a good chance that some of your older posts have become outdated.

It’s a good idea to update your old content so that it’s relevant to today’s reader. This will help you stand out from other bloggers, who may not be keeping their content fresh and up-to-date.

You can also use this time to add new content. It’s a good idea to update your blog with an “old posts” page, which will help readers find everything you’ve ever written about. If there are certain topics that readers are interested in, then you should consider writing more posts about them.

2. Focus on the User Experience (UX)

UX design is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product. UX has become one of today's most popular design disciplines due to its ability to increase engagement with users and create a more enjoyable experience for them.

UX design is a discipline that focuses on improving the user experience by creating a more enjoyable and usable product. It is not just about how something looks, but also how easy it is to use.

3. Integrate Voice Search and Virtual Assistants

Voice search is a growing trend. According to Google, users will spend more time on voice search than on typing in their queries by 2020. This makes sense: it's easier, faster and more effective than typing out your query or phrase. As we move forward into the future of digitalmarketing and advertising, voice search will become the norm for all searches online—and that means you need to prepare yourself for this new way of doing business!

The best way to get ahead of the curve? Integratevirtual assistants into your website so that customers can easily find what they're looking for without having to type anything at all (which could lead them down a rabbit hole).

4. Optimize for Mobile First Without Sacrificing Design

You should optimize your site for mobile first. This is something that most of the digital marketing agencies out there do, but it's not always easy to do.

To make sure you're doing this right, keep in mind these tips

Make sure your site is responsive. Your website should be able to adapt based on the screen size and resolution of any device accessing it (whether that's a smartphone or tablet). In other words, all of the content should be viewable at different sizes, depending on what device it's being viewed on. You can even go further by creating separate versions for each device type—that way if people have their browsers set up so they don't see ads or anything else annoying when someone looks at their screens from across town via wifi instead of cellular data service (because why would anyone want that?), they'll still get full functionality without having to deal with extra clutter on either side!

5. Improve Site Speed

Site speed is one of the most important factors that affect your digital marketing agency website’s overall quality. A fast site will make it easier for people to find what they are looking for, while a slow one can lead them to leave before they even begin browsing your site.

SEO: Search Engine Optimization (SEO) is all about getting users to find you in search results and clicking on links within those listings. The faster Google can determine how relevant each page on your site is, the better chance you have of appearing at the top of its results pages when someone searches something like “web design company in [your city]” or “digital marketing agency near me."

User Experience: This one might seem obvious but it's worth repeating—fast websites are better than slow ones! Users want everything as quickly as possible; if it takes too long for them to load something new or click through from an old link into another part of your site—even if everything else on there seems great—they might become frustrated and leave before trying anything else out there

6. Don’t Reinvent the Wheel, but Also Don’t Ignore Trends

Don’t Reinvent the Wheel, but Also Don’t Ignore Trends

It’s easy to get caught up in the minutiae of your business and forget that what works for one client may not work for another. You can certainly be innovative, but don't forget about trends and how they relate to your industry or clients' needs. If there's an opportunity for new ideas or changes, take it! And if someone else has done something similar before—or better yet, has already solved some problems—don't be afraid to try it out yourself too; this is an area where creativity is key!

7. Provide More Data & Insights

The data you collect and provide to your clients is the new currency. It can be used to help them make better decisions, and it gives them a way to benchmark themselves against their competitors.

When it comes to digital marketing agencies, there are many ways in which you can provide additional insights into your data:

Provide aggregated reports that show how people interact with specific pages or offers on your website (e-commerce). This will allow clients who aren’t familiar with digital marketing terminology a chance to see what works best for them so they can replicate those results without having any prior experience working with an agency like yours!

8. Reduce Page Load Time with Accelerated Mobile Pages (AMP)

If your site is slow to load, it can cause a bad first impression. Google AMP is an initiative by Google and publishers that aims to improve mobile performance by reducing the number of requests made by users while they’re on the page.

AMP pages are cached so that they load much faster than regular HTML pages. They also allow for more content per page, which means that you can show less text and still have a great experience for your visitors!

To determine if your site is using AMP: 

1) Look at the address bar in Chrome or Safari; 

2) Click View Source; 

3) You should see - if so then congratulations! You're using Accelerated Mobile Pages (AMP).

9. Improve How Content Is Organized in the Digital Experience Platform (DXP)

This is the final step in improving how your digital experience platform (DXP) works. The purpose of this step is to improve the way content is organized on your website and in the DXP, so that it's easy for visitors to find what they're looking for and find value from their experience.

The most important thing to keep in mind when creating this section of your website is that it should be easy for people who aren't familiar with SEO or marketing jargon like "SEM" or "content strategy." Make sure you include simple explanations about how these terms work together as well as links back down into other parts of this guide so that anyone can learn more about them if needed!

10. Make Your Site Ready for Artificial Intelligence (AI) & Machine Learning (ML) Enhancements

The future of digital marketing is Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning. These technologies are not just for big companies—they can help you market your business in a new way.

AI and ML can be used to automate tasks that would normally require human input, like writing reports or creating ads. They can also be used to improve how content is presented on your site so visitors have a more enjoyable experience while they’re browsing around!

While these technologies are still in their infancy, there are many ways you can make sure that your website will be ready for them once they become more popular:

You can make your digital marketing agency website even better with a few tips and tricks!

You can make your digital marketing agencywebsite even better with a few tips and tricks!

Provide more data. Digital marketers use a wide range of tools, so it's important to have all the relevant information on one page. Make sure you provide access to social media accounts, newsletter signups, and more!

Reduce page load time. By reducing the number of pages in your site, you'll reduce its load time; this makes it much easier for users to find what they are looking for quickly without having them wait too long before getting back on track with their browsing session (which means less chance of abandoning).

Make your site ready for AI/ML (artificial intelligence/machine learning). A lot has been written about how artificialintelligence is going to change everything—and not just because it can do things faster than we humans ever could—but also because it has access beyond human capabilities when it comes more closely resembles those within computers rather than humans themselves."

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